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Market research
Market research
gathering information for the development of your busines
Search of qualitative and/or quantitative information to determine the effective ways for business development
Services:
- Gathering information on the market scope and potential, market share for an enterprize
- Research and analysis of information on competitors, defining a companie s positioning
- Design market model for a company
- Consumer research, including product testing, study of consuming habits, consumer orientations, and other aspects of consumer behavior
- Product/brand study, including consumer’s attitude towards the product/brand
- Research of advertisement effectiveness
- Cabinet research
Steps:
- Basic consultation on clear determination of research tasks and objectives
- Determination of market research methodologies
- Approval of the commercial suggestion by the client
- Signing the contract for services
- Conducting market research
- Data analysis and report assignment (possible consultation on the next steps)
- Final consultation concerning market research results
Result:
Receipt of information for further planning (type-written)
Task duration:
Depends on the complexity of the project and the amount of work
Costs:
- First consultation is free
- Service costs depend on the consultants amount of work and the complexity of the project
- Consultant s one day of work – 4200 Tenge
- In each separate case costs are agreed individually for the specific project
Expert:
Татьяна Шпулинг,
PR менеджер
e-mail: t_shpuling@sodbi.kz
Contact information:
Zhandosova St., 73, tel.: 489548, 489578
e-mail: sodbi@sodbi.kz
URL: www.sodbi.kz
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